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The Not-So-Secret Superpower of Dogs

Why is it that one-third of all TV commercials feature dogs? Why do Amazon's 404 error pages show off their employees' adorable dogs? And why do the 10 top children's hospitals have therapy-dog programs? 

The answer is simple: because of the positive impact that dogs—and by extension, images of dogs—have on our well-being.  

The beneficial effects of dog photography aren't just anecdotal. They've been confirmed by research in countless scientific studies. I guess you could say they're . . . well-"dog"umented.   

One of dogs' most impressive superpowers is something called the social catalyst effect. Just being associated with dogs makes us more human in the eyes of strangers. It breaks the proverbial ice, and helps build strong and trusting social connections.  And, you guessed it—the social catalyst effect happens even when dogs are present only in two-dimensional artwork.  

Hi there. I'm Michael.  

And for me, this is personal. After a traumatic childhood accident that landed me in isolation care for three weeks—without even my parents to comfort me—I struggled with severe anxiety and a profound sense of disconnection from other people.  It was our family dog, Cora, who broke through my shell and skillfully reconnected me with the rest of the world. It was her social catalyst effect that, quite literally, saved my mental health. 

Fifty years later . . . 

 . . . in my role as Senior Partner of Human Insights for a multinational company, I see the many problems businesses face—especially when it comes to building trusting relationships with clients, customers and patients.  As it became clear that dogs' superpowers, expressed through photographic wall art, can solve many of these problems, I founded a non-profit to help businesses thrive while supporting dogs in need.  

K9Photo, a 501(c)3, helps protect lives and prevent animal suffering by harnessing the power of dog wall art to build better business relationships.

Schedule a 15 min complimentary strategy call to find out if your business can benefit from dog wall art. Click HERE

And on behalf of at-risk animals everywhere, thank you for your support.  


My childhood dog's ability to reintroduce me to the world around me, saving my mental health, has been a tremendous inspiration for me to help other experience the same benefits.


In 2016 I founded K9Photo, a public charity, and 501(c)3 to prevent animal suffering and protect their lives by showcasing the benefits of the human-animal bond. #socialcatalysteffect


Short-term: Saving 1 Million dogs by 2030 Long-term: Until every animal is protected.  

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